The “movie poster” for the Apple promotional film, showing The Rock holding an iPhone 7 Plus.

Dwayne “The Rock” Johnson is the star of a new Siri “movie” released on Apple’s YouTube channel Monday. The Rock x Siri clocks in at a running time of 3:45, so it’s safe to say it is more of a commercial than a feature film, but it’s clear that Apple is aiming to make a big splash from the quirky marketing stunt. Apple is hoping to build up the “Siri” brand ahead of the release of the Siri-powered HomePod speaker this fall, which will face stiff competition from the Amazon Echo and Google Home.

You can watch the video here. Read more at Engadget.

(Image via Engadget)

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